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Projects

A collection of growth engineering projects where strategy meets execution. Each project represents a unique challenge solved with data-driven thinking and technical implementation.

Checkout experience improvements
Wander
UX/UI DesignReactMobile OptimizationA/B TestingConversion Optimization

Checkout experience improvements

Enhanced the checkout experience by making pricing more transparent and the overall journey more informative

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Coupon Auto-Apply
Wander
JavaScriptE-commerce APIsReal-time ProcessingPayment IntegrationAlgorithm Design

Coupon Auto-Apply

Transformed the coupon redemption process from a manual, user-driven step into a frictionless, auto-applied discount experience.

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Creating data-driven relationships between users and properties
Wander
Machine LearningData ScienceRecommendation EngineReal-time ProcessingBehavioral Analytics

Creating data-driven relationships between users and properties

Enabling hyper-personalized digital experiences at every stage of the booking journey

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Custom experience for medical products
Maximus Tribe
SEOContent MarketingEmail MarketingAnalyticsCRM Integration

Custom experience for medical products

Set out to scale paid advertising for a sensitive product often restricted by major platforms.

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Travel More Campaign
Wander
ReactNext.jsTypeScriptTailwind CSSVercel

Travel More Campaign

Built the foundations for this campaign, creating a mini-app on the site that allowed users to complete a quiz to get the best properties that match their preferences.

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Automations to Supercharge Personalization
Wander
PythonRender.comCron JobsMachine LearningAPIs

Automations to Supercharge Personalization

Over the past few days, I’ve been orchestrating Python scripts, cron jobs, and Render.com deployments with Blueprints to ensure every user gets dynamic, tailored property recommendations and never misses out on a great deal.

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