Coupon Auto-Apply
Transformed the coupon redemption process from a manual, user-driven step into a frictionless, auto-applied discount experience.
in coupon usage
Uplift in overall conversion rates
The Mission
Transformed the coupon redemption process from a manual, user-driven step into a frictionless, auto-applied discount experience. By leveraging Next.js and React Hooks, we aimed to streamline checkout, boost conversion, and empower the marketing team to include unique discount codes across all communication channels effortlessly.
Tools
• Next.js – For a high-performance, server-rendered React environment
• React Hooks – To detect and manage coupon states when codes are included in the URL
Strategy
1. Auto-Detection & Application: Developed a custom hook to parse coupon codes from the URL, automatically loading and applying them at checkout.
2. Engaging On-Screen Display: Showcased coupon details (discount value, duration, minimum purchase, etc.) to reinforce user confidence and boost perceived value.
3. Seamless Marketing Integration: Allowed the marketing team to add coupon URLs to any campaign—Lifecycle, Ads, Email, Concierge—making it easy for users to redeem discounts with a single click.
Results
• 3× Increase in coupon usage
• +25% Uplift in overall conversion rates
• Wider Adoption across marketing channels, enabling consistent use of coupons in all communication initiatives
Learnings
• Frictionless Redemption Spurs Adoption: Simplifying the process with auto-applied discounts significantly increased coupon utilization.
• Transparent Messaging Builds Trust: Clearly displaying coupon duration, minimum spend, and success messages fosters higher user engagement and satisfaction.
• Unified System Empowers Teams: Giving marketing a straightforward way to generate and share coupon-embedded URLs enabled broader campaign creativity and boosted campaign performance.
We implemented an intelligent auto-apply system that automatically detects and applies the best available discount for each user at checkout. The system evaluates all active promotions in real-time and applies the maximum savings without any user intervention.
Features include: Real-time promotion evaluation, automatic best-discount selection, clear savings communication to users, and integration with existing checkout flow. The system also includes analytics to track discount utilization and user satisfaction, providing insights for future promotional strategies.
Project Tags
The Client
Wander
Wander.com combines the comfort of a private vacation home with the unwavering quality of a luxury hotel.
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