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Long-form thoughts on growth engineering, product strategy, and the intersection of discipline and creativity.

The Growth Engineering Mindset: Where Code Meets Strategy
Featured
Growth8 min readDec 10, 2025

The Growth Engineering Mindset: Where Code Meets Strategy

What separates a developer from a growth engineer isn't the tools they use—it's how they think about problems. Here's how to develop that mindset.

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Building Quiz Funnels That Actually Convert
Conversion12 min readNov 28, 2025

Building Quiz Funnels That Actually Convert

After implementing 20+ quiz funnels across different industries, these are the patterns that consistently drive results.

Personalization at Scale: Lessons from Wander
Engineering15 min readNov 15, 2025

Personalization at Scale: Lessons from Wander

How we built a personalization engine that serves unique experiences to thousands of users without sacrificing performance.

What Kyokushin Taught Me About Building Products
Philosophy6 min readOct 30, 2025

What Kyokushin Taught Me About Building Products

The parallels between martial arts training and product development are more profound than you might expect.

Running Paid Ads for 'Sensitive' Products Without Getting Banned
Marketing10 min readOct 12, 2025

Running Paid Ads for 'Sensitive' Products Without Getting Banned

A tactical guide to scaling advertising for products that face platform restrictions, based on real campaign experience.

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